Programe in Digital Marketing

DIGITAL AASAAN worldwide and holds the laureate of being India's No.1 designing innovation foundation With a personnel of global notoriety, reinforced with an exceptionally energetic and significant understudy local area.

Snatch Ur Vernacular Engraving Digital Aasaan is World's Most memorable Vernacular Ed-Tech Learning Platform. Digital Aasaan enables understudies to dominate programming abilities in the solace of their local language.Its mission is to grant specialized abilities to all through centered academic apparatuses.

Digital AAsaan offers the top advanced Computerized Advertising program for hopefuls from specialized or non-specialized foundations with any four year certification or same. With 100% Placement Help

supplemented with a worldwide perceived testament from digital AAsaan ,this Computerized Showcasing system will be told by the main experts and Specialists in the Advanced Promoting space.

A definitive focal point of this program is to assist the students with getting capable at parts of Computerized Promoting like Web crawler Showcasing, Site improvement, Email Showcasing, Virtual entertainment advertising, paid showcasing, and devices like Google Examination, google Adwords, wordpress, ChatGPT, Hubspot, Hootsuite, and that's just the beginning. This will change you into an expertly Guaranteed Computerized Showcasing Proficient in only 5 months.

Website structures

Search Engine Optimization
Social Media Marketing
Search Engine Marketing & PPC Social Media Paid Marketing Video Marketing Email Marketing
Google Shopping
Display Marketing/Re-marketing & more

Google Ads Manager Wordpress
Meta Ads Manager Google Analytics
Google Keywords Planner SEM Rush

Google Tag Manager YoastSEO
Google Search Console ChatGPT

Meta Business Suite MailChimp
Youtube Analytics Hootsuite

 Optimization

Best Practices
SEO InterviewQuestion

Introduction to social media

What is social media
Howit works – example of social media sites Latest stats and trends about social media

Introduction to Digital Marketing

Introduction
Off-page Optimization

A brief introduction to digital marketing Traditional marketing vs digital marketing Components of digital marketing

Website Structuring

Domain, sub-domains, servers, hosting, CMS Understanding website structure

Wordpress

Word press website creation,page/post creation Wordpress Themes,Widgets & Plugins

Introduction to SEO

SEO fundamentals
Key terminology & technology Search engine algorithms
Major search engines & directories

Search engine friendly design & development

Indexable Content Crawlable Link Structures Page Speed

On page optimization

SWOT analysis of website Keyword research & analysis Competition analysis
Meta tags (title, keywords, description) optimization Robots.txt optimization

Canonical tag implementation H-tagging -Hyperlink optimization Image optimization
SEO-friendly website content Redirects

URL rewriting
Site mapcreation & submission

Directory submission
Article submission
Forum posting
Blog commenting
Classifieds submission
Social bookmarking
Press Releases
Image,Video & Infographic Sharing Q&Aposting

Google Search Console

·Adding your website to Google Search Console
·Setting upowners,users,and permissions ·Submitting a site map

·Understanding dimensions and metrics

Advance SEO

Schema / Rich Snippets
AMP
Tools
Algorithm updates (Panda,Penguin,and Hummingbird updates)

Using Twitter

·Introduction to Twitter
·Hashtags, trending topics,live tweeting,influencers ·Tools & measurement
·Twitter for PR,brand building,customer engagement ·Creating Twitter marketing strategy
·Case studies & best practices

Affiliate Marketing

What is Affiliate marketing?
How to create an Affiliate marketing strategy Affiliate outreach: Howto contact influencers Do’s and Don’ts

Facebook & Instagram marketing

Building a Facebook strategy Facebook insights

Relevant case studies

Instagram Strategy
·Content Creation / Using Hashtags

Other social media channels

·Youtube
·Linkedin
·Other Social Media platforms

Types of social media ads

·Facebook Ads
·Instagram Ads
·Social media advertising tips

Search Engine Marketing

Basic Introduction
Customizing Currencies & Catalog Creation Work Breakdown Structure
Manual Takeoff Tools: Area,Backout,Linear,Count Automatic Takeoff Tools: Model,Search,Single Click Assembly & Validate Takeoff Data
Compare & Display
Report Generation & Export

Fundamentals of adwords

Adwords account setup
Keyword Planner tool
Campaign Management
Setting upa campaign
Creating ad groups
Writing great ad headlines and copy Geo-targeting & local search campaigns Bid management / Budget management Landing Page Optimization

Performance Tracking & Reporting

Installing conversion tracking code
Goals & Funnels tracking
Integrate AdWords account with Google Analytics

Understanding reports and Performance monitoring

Performance Tracking & Reporting

Installing conversion tracking code
Goals & Funnels tracking
Integrate AdWords account with Google Analytics Understanding reports and Performance monitoring

Video Marketing

Creating video ad campaigns
Hands on experience on using tools like canva, figma

Google Shopping

Introduction to Google Shopping Create a merchant center Google shopping campaign

Display Marketing / Re-Marketing

·Google Display Network (GDN) ·Paid Marketing Strategy

Email Marketing

Evolution & scope of email marketing Defining a solid email marketing strategy

Content strategy for email
Best practices for designing and writing your emails
Powerful Subject Lines
Spam & Inbox delivery
Email Marketing tools
Strategies to improve deliverability
Best Time and day to release your Email Marketing campaigns
Build a robust and good quality database Improving email & newsletter results
Case Studies

E-Commerce

·Learn howto set upan e-commerce platform, understand D2C and CRO on e-commerce platforms
·Learn to set upads and drive traffic to the PDPpage on a platform & make conversion

Introduction To Web/Google Analytics

What is web analytics? HowGoogle Analytics works Setting upan account & profile Overviewof the Dashboard

Visitors Reports

Types of Visitors
Geographic and language reports System,the network reports

Goals & Conversions

Setting-upgoals and funnels Overviewof site search
Event tracking
Adwords metrics

Key Performance Indicator (KPI’s) Ad versions
Site content optimization E-commerce tracking

Linking with AdWords

Introduction to Google Tag manager

Introduction to ChatGPT
Howto use ChatGPTin Digital Marketing

How to clear a Google certification exam

Online Program Fees

₹69,999/-

EMI Options Available
Book your seats for our surprise gift 

Join with your  friends & get additional discounts 

Placement Highlights & Support

Why Zen Class for Digital Marketing Upskilling?

65% of our Learners got placed with more than 4LPA More than 30% of Learners got placed with 6LPA

5% of Learners bagged salary packages ranging from

7LPA to 28LPA

Program Details

5 Months of online live boot camp on Weekends.

Eligibility

Individuals with technical or non-technical backgrounds with a bachelor’s degree in any field or equivalent are eligible.
Working professionals Business Man, House wife who want to upskill in the Digital Marketing domain.

Basic computer skills are enough. 

Please contact our Digital Marketing Coordinator R.Savithiri, +91 75981 87502 | 9345278612

Succeed in your

Digital Marketing Career

with the latest and in demand skills Begin your upskilling today for a better upgrade tomorrow!